SUPER8
PIZZA
Super8 Pizza are on a mission to bring a great big slice of New York life to the hungry souls of Lancashire, England. They came to me looking for a complete branding solution for their new venture. We started with their brand strategy, bringing the brash, loud NY attitude front of house to create a fun, convenient and approachable brand.
As a nod to the fact they sell pizza by the slice we incorporated a pizza cutter into their clean logo and adopted the tagline "In Your Face' to reinforce the humungous size of their king size slices.
Although hardly six months old the brand is going from strength to strength, seeing them progress from their mobile pizza van to a brand new bricks and mortar flagship restaurant which will open early next year.
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